Freddy Soon

Mr Soon holds an Honours degree in Science from the University of Western Australia and a Certificate of the Advanced Management Programme from INSEAD.

Mr Soon leads the Corporate Communications as well as the International， Government， Industry， Public and Media Relations functions of the Hyflux Group. He oversees the branding and positioning of the Hyflux Group globally. He hosts foreign dignitaries， liaise with key government agencies and ministries as well as interface with industry associations. He also assists in the development of the Group’s Investor Relations department.

Mr Soon has over 30 years of experience in productivity and competitiveness policy and strategy formulation， industrial design， quality assurance and standardisation， business excellence management as well as international relations and benchmarking. Prior to joining Hyflux in 2003， he was Deputy Chief Executive of the Standards， Productivity and Innovation Board （SPRING Singapore）.

Currently， he is the Chairman of the Singapore Quality Award Management Committee as well as a Council Member of the Singapore Water Association and a Member of the Singapore Water Network.